Lacrosse Farmer, shortened to Lax Farmer, is a sports apparel brand aimed at the youth athlete population within the lacrosse community. This initial branding focused on developing a fresh and clean look that would function as a springboard for growth of the brand and community.
Lacrosse Farmer is determined to Grow the Game. Their goal is to support and grow the lacrosse community by offering products that embody the passion and spirit of the sport. Lax Farmer engages with lacrosse enthusiasts through their online platform, offering insightful reviews, guides, and a carefully curated selection of lacrosse equipment and apparel.
Based in Austin, TX, the brand taps into the energy of Texas with a unique name and identity inspired by farming and ranching culture. The name symbolizes growth, community, and supplying essentials—values deeply rooted in the lacrosse community.