The branding initiative for Dr. Michelle Spicer’s research lab aims to encapsulate the innovative and impactful work led by Dr. Spicer, focusing on understanding tree hydraulic systems, plant physiology, and the critical role of forests in mitigating climate change.
The brand will bring the Spicer Lab to life, making it instantly recognizable within the scientific community and beyond. The logo itself is a nod to the lab’s fieldwork adventures, featuring plants handpicked from species Dr. Michelle Spicer has cataloged on her research trips. From publications to conferences, this branding will create a cohesive, professional, and uniquely personal identity that’s as vibrant and dynamic as the lab’s work.
The Spicer Lab branding includes two closely related logo systems to suit different contexts. The all-caps logo offers a clean and professional look, ideal for formal applications such as grant submissions and academic presentations. Complementing this, the sentence-case logo provides a more playful and approachable style, reflecting Dr. Spicer’s personality and the collaborative, dynamic culture of her lab.
The illustration system at the core of this brand is both technical and intentional, featuring temperate and tropical plants that are characteristic of the environments Dr. Spicer’s lab studies. Each plant was carefully selected based on species the lab catalogs during field visits, with most illustrations drawn directly from reference photos taken by her team. This approach ensures scientific accuracy while reinforcing the lab’s hands-on research. The icon suite not only serves as a visual identity but also deepens the connection between the brand and the real-world ecosystems it represents.
